Meanwhile, Panasonic aloft its anniversary forecast, signaling that the affliction adeptness be over for Japanese makers of customer electronics. Appeal for television and accessories had evaporated with the access of the all-around bread-and-butter crisis.
Sony, based in Tokyo, had a net accident of ¥26.3 billion, or $289 million, in the three months to September compared with a net accumulation of ¥20.8 billion in the aforementioned aeon a year earlier. The latest after-effects exhausted analyst forecasts by a advanced margin.
Sony cut its net accident anticipation for the year catastrophe in March to ¥95 billion from an beforehand apprehension of ¥120 billion.
Panasonic said it had appointed a ¥6.1 billion net accumulation for the latest quarter, its aboriginal accumulation in a year as sales of its DVD recorders and domiciliary accessories showed signs of recovery.
It anticipation its net accident for the year catastrophe in March would be ¥140 billion, bottomward from a antecedent accident anticipation of ¥195 billion.
Still, achievement at both companies could not bout Samsung Electronics of South Korea, the world’s bigger maker of televisions.
Samsung said accumulation in the latest division had tripled to a almanac of 3.72 abundance won, or $3.14 billion, from 1.22 abundance won in the aforementioned aeon a year earlier, as it capitalized on advance in new animate technologies, as able-bodied as in marketing, to grab bazaar allotment from rivals like Sony and Panasonic.
Sony said sales in the latest division alone 20 percent from a year ago to ¥1.66 trillion. Panasonic saw a agnate abatement in acquirement to ¥1.7 trillion.
Sony’s arch executive, Howard Stringer, is aggravating to cut costs. Under a turnaround program, the aggregation has alone 16,000 jobs, bankrupt eight factories and awash its capital North American television branch in Tijuana, Mexico.
Mr. Stringer has additionally approved to get assorted genitalia of Sony’s sprawling authority to coact more, decidedly advancement the company’s engineers to assignment bigger with developers in software — advised a weakness for the electronics maker.
In a ablaze atom for Sony, its video bold operations seemed to be accepting drive aloof as Nintendo, the world’s bigger maker of video-game players, appeared to be accident steam. In September, Sony alien a cheaper adaptation of the PlayStation 3, which helped the animate beat the Nintendo Wii and the Microsoft Xbox 360 to become the top-selling bold arrangement in the United States for the month.
Nintendo on Thursday bargain its anniversary accumulation anticipation by 25 percent on crumbling sales of the Wii.
Sony appear able appeal for Michael Jackson’s albums afterwards the artist’s afterlife in June. “This Is It,” a blur created from call tapes larboard abaft by Mr. Jackson could additionally bolster the company’s sales. Sony bought the tapes for $60 million.
Meanwhile, Sony is gluttonous to trim losses in its television business by alive its focus to advantage rather than sales growth. But this has amount Sony all-around bazaar allotment in LCD television, which slipped to 14.7 percent in the three months to June from 16.5 percent a year earlier, far abaft the bazaar baton Samsung.
The South Korean currency, which is anemic compared with the yen, has accustomed Samsung and LG Electronics the adeptness to attenuate prices offered by Sony and added Japanese manufacturers. A stronger bill makes articles awash across added big-ticket and erodes balance in the home currency.
Sony’s cellphone collective adventure with Ericsson of Sweden has additionally been a abiding headache, with no accepted smartphone to claiming Apple’s iPhone and the Blackberry from Research in Motion.
Panasonic, meanwhile, is action on batteries for hybrids and electric cars by accepting Sanyo Electric, the world’s bigger rechargeable array maker. The Osaka-based aggregation is eliminating 15,000 jobs in a turnaround effort.
Sony shares, which accept acquired 41 percent back the alpha of the year, rose 2.8 percent in Tokyo afore the balance advertisement Friday.
Shares in Panasonic added 3 percent, extending assets for the year to 16 percent.